About The Dram Team Pro
Where we started: The Dram Team
The Dram Team was founded by Chris Borrow to help whisky drinkers to discover new whiskies they would love.
Over the years, The Dram Team has grown to become one of the leading spirit sample subscription clubs in the UK. It helps connect brands with their ideal customers and advocates, through 'liquid on lips' experiences.
As Chris grew The Dram Team, he recognise that more and more brands saw the benefit in being able to reach out to customers through their letterbox, encouraging them to try their spirits. He has helped dozens of brands create exceptional tasting sets of their own, from festival packs to advent calendars.
How The Dram Team Pro can help you
The Dram Team Pro is the business-to-business arm of The Dram Team. We're here to help you produce premium sample sets to your own specification.
Our process:
- Step 1: Consultation to understand your aims. The first step is one of the most important; we'll work together to document your requirements. We can talk through how many samples you want, what measure size, the style of packaging, and the logistics involved. This conversation serves to kick-off the project.
- Step 2: Product development options. We'll work together to establish design options and budgets, which we can then shortlist and refine. This gives us the direction we'll pursue for the rest of the project.
- Step 3: Product development finalisation. The next step is to hone in on preferred design and finalise the full spec and artwork. The two most obvious elements are the sample bottles and the presentation box they'll appear in. But we can also help design other elements that will add that extra professional flourish to your tasting set. For example, tasting cards, sleeves for the sample box, and even shipping outers.
- Step 4: Product planning. If you already have your own spirits, we can help arrange transport to our specialist bottling hall. If you don't have your own spirits, fear not, we can help you source the best liquid to meet your requirements. We have a wide range of industry connections, so we can help you source good spirit at good value.
- Step 5: Product execution. Once all the plans are in place, it's time to move to production. We partner with specialist packaging manufacturers and printers, and will work with them to produce the sample box and bottle labels. Our specialist bottling facilities are uniquely geared up to produce miniature bottles, in a variety of small-size formats. We are also able to meet the SWA requirements for Scotch to be bottled in Scotland.
- Step 6: Fulfilment. Once the tasting sets have been produced, and double-checked for quality, they're ready to head to customers. We can either transport in bulk to you, or, we can help with direct fulfilment to your customers, using our tried-and-tested logistics network. All that's left is for customers to open, pour, and explore!
To learn more, or talk through your vision, contact us here.
Our founder, Chris Borrow
Chris is an expert in all aspects of spirit sample set production, from creation, through logistics, to marketing. His attention for detail, and knowledge of what it takes to create winning partnerships, comes from his background in management consulting. This skill set, coupled with his love of spirits, makes Chris the best person to help you deliver your tasting set.
